WELLS & CO. Fine Jewelers 1544 Laskin Road, Virginia Beach, VA 23451
PH:(757) 491-3033 - Contact Us: info@wellsandcojewelers.com



  WELLS & CO.
From a single piece to complete settings, we are interested in your complete satisfaction.
Our Fine Designers
KWIAT
Tag Heuer
VERRAGIO
Roberto Coin
Scott Kay Sterling
Asch Grossbardt
JOSE HESS
DIANA CLASSIC
SCOTT KAY
Baume & Mercier

Cut
Many people confuse cut with the shape of a diamond. The shape you select is a matter of individual taste, and today your choice is only limited by the skill and imagination of the craftsman. The cutting grade is determined by their effort to maximize the refraction of light during every stage of the fashioning process. Most brilliant-cut or fancy-shaped diamonds possess 58 carefully angled flat surfaces, called facets, whose placement will affect the fire, brilliance and ultimate beauty of your diamond.
The value of two diamonds with exactly the same carat weight could vary by 40% depending on the quality of cut.
Cut
Color
The most prized diamonds are colorless. Their beauty depends entirely upon their remarkable optical properties. All the colors of the rainbow are reflected back to your eye. Though most diamonds appear to be icy-white, the fact is that most diamonds have slight traces of color, usually yellow or brown. The most valuable is no color, or colorless, due to its rarity. With each subtle departure from colorless, there is a decrease in rarity and value. The G.I.A. color grades range from D (colorless) all the way to Z (yellow-brownish).
Color
Clarity
Clarity in a diamond is defined by the presence of natural characteristics. A diamond is graded using a microscope at 10 power (10x) magnification. The most rare and valuable diamonds have no natural characteristics at 10 power, and diamonds with more and larger characteristics are less rare and less valuable. As with color, differences in clarity can be very subtle, yet have a decided impact on value.
Clarity
Carat Weight
Carat weight is the standard unit of weight for diamonds. One carat equals 1/5 of a gram, or .007 of an ounce. Carat weight is further divided into decimals. For example, exactly 1/2 carat is .50 carat and expressed as 50 ?points.? Because diamonds are weighed to hundredths of a carat, they must be weighed on extremely precise and sensitive scales. All other factors being equal, as weight increases, so does rarity and value.
Carat Weight
Shapes
The common shapes of diamonds on the market today are: Round, Marquise, Pear, Oval, Heart, Princess, Emerald, Radiant, Trilliant, and Cushion. Shape does affect clarity. Certain shapes, like emerald, princess and radiant, will highlight imperfections, making them easily visible to the naked eye; even those that would require magnification in other shapes. When considering a low clarity diamond (SI2 and under) beware of these shapes, unless the imperfection is well to the side of diamond. Clean diamonds can, of course, be purchased confidently in any shape.
Round
Princess
Marquise
Oval
Radiant
Emerald
Pear
Heart
Trilliant
Round
Princess
Marquise
Oval
Radiant
Emerald
Pear
Heart
Trilliant
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